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The User's Journey: Storymapping Products That People Love

The User's Journey: Storymapping Products That People Love

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Author: Lichaw, Donna

Binding: Paperback

ISBN: 9781933820316

Details:

Author: Lichaw, Donna

Edition: 1

Binding: Paperback

Number Of Pages: 160

Release Date: 22-03-2016

Part Number: 43178-16708

EAN: 9781933820316

Package Dimensions: 8.9 x 6.0 x 0.4 inches

Languages: English

Description:

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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