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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Author: Sugarman, Joseph

Binding: Paperback

ISBN: 8582124444448

Details:

Author: Sugarman, Joseph

Brand: Wiley

Edition: 1

Binding: Paperback

Format: Illustrated

Number Of Pages: 368

Release Date: 17-11-2006

Part Number: 9780470051245

EAN: 8582124444448

Package Dimensions: 9.2 x 7.4 x 1.1 inches

Languages: English

Description:

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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