[Read by David Drummond] There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout --the world-renowned marketing consultants and bestselling authors of Positioning-- note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Author: Jack Trout
Binding: Audio CD
ISBN: 9781483006024
Details:
Author: Jack Trout
Brand: Harpercollins
Edition: Unabridged
Binding: Audio CD
Format: Audiobook
Number Of Pages: 1
Release Date: 22-04-2014
Package Dimensions: 5.8 x 5.6 x 0.6 inches Languages: English
EAN: 9781483006024
