The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational "A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." —New York Times Book Review Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Author: Ariely, Dr. Dan
Binding: Hardcover
ISBN: 9780061854545
Details:
Author: Ariely, Dr. Dan
Brand: Harper
Edition: Expanded
Binding: Hardcover
Format: Illustrated
Number Of Pages: 400
Release Date: 19-05-2009
Part Number: YES3255755
Package Dimensions: 9.3 x 6.5 x 1.4 inches Languages: English
EAN: 9780061854545
