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International Business: The Challenges of Globalization (7th Edition)

International Business: The Challenges of Globalization (7th Edition)

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Author: Wild, John J.

Binding: Paperback

ISBN: 9780133063004

Details:

Author: Wild, John J.

Brand: Pearson

Edition: 7

Binding: Paperback

Number Of Pages: 480

Release Date: 12-01-2013

Part Number: illustrations

EAN: 9780133063004

Package Dimensions: 10.7 x 8.5 x 0.8 inches

Languages: English

Description:

Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

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