From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective. * Learn the five stages in the Reader Journey. * Identify where your blockages are and how to fix them. * Optimize each stage to increase conversion. * Boost sales by making the process frictionless. * Build an army of passionate readers who do the selling for you. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans. TABLE OF CONTENTS PART I: A NEW PARADIGM - THE READER JOURNEY 1: The New Marketing 2: Defining Your Ideal Reader 3: The Importance of Granular Targeting 4: Buyer Personas & The Stages of Selling PART II: READER ROADBLOCKS 5: The Discoverability Myth 6: Visibility Chokepoints 7: Consideration Distraction 8: Purchase Pains 9: Advocacy Issues PART III: OPTIMIZING THE READER JOURNEY 10: The Escalating Challenge of Conversion 11: Getting Discovered 12: Increasing Visibility 13: Browsers to Buyers: How To Make A Product Page Convert 14: DNF to OMG 15: Handing Out Megaphones PART IV: THE FAILURE MATRIX 16: Locating Failure Points 17: Discovery Fail 18: Visibility Fail 19: Consideration Fail 20: Purchase Fail 21: Advocacy Fail PART V: SOLVE IN REVERSE 22: Why We Work Backwards 23: The Product 24: The Presentation 25: The Promotion 26: The Superfan Factory
Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing)
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Author: Gaughran, David
Binding: Paperback
ISBN: 9789187109300
Details:
Author: Gaughran, David
Brand: David Gaughran
Binding: Paperback
Number Of Pages: 182
Release Date: 04-08-2020
Package Dimensions: 8.1 x 4.9 x 0.6 inches Languages: English
EAN: 9789187109300
