Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
ENTREPRENEURSHIP: The Art, Science, and Process for Success
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Author: Bamford, Charles
Binding: Paperback
ISBN: 9781259912191
Details:
Author: Bamford, Charles
Brand: McGraw-Hill Education
Edition: 3
Binding: Paperback
Format: Student Edition
Number Of Pages: 368
Release Date: 03-01-2018
Package Dimensions: 10.9 x 8.2 x 0.4 inches Languages: English
EAN: 9781259912191
