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The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers: Copywriting in a New Media and Marketing Era

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Author: Iezzi, T.

Binding: Paperback

ISBN: 9780230613881

Details:

Author: Iezzi, T.

Brand: Springer

Edition: 2010

Binding: Paperback

Number Of Pages: 222

Release Date: 14-12-2010

Part Number: biography

EAN: 9780230613881

Package Dimensions: 9.0 x 6.0 x 0.8 inches

Languages: English

Description:

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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