For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
For God, Country, and Coca-Cola
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Author: Pendergrast, Mark
Binding: Paperback
ISBN: 884103439116
Details:
Author: Pendergrast, Mark
Brand: Basic Books
Edition: 3rd Revised, Expanded ed.
Binding: Paperback
Format: Illustrated
Number Of Pages: 560
Release Date: 14-05-2013
Part Number: 9780465029174
Package Dimensions: 9.2 x 6.1 x 1.6 inches Languages: English
EAN: 9780465029174
