Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
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Author: Review, Harvard Business
Binding: Hardcover
ISBN: 9781633695573
Details:
Author: Review, Harvard Business
Brand: Harvard Business Review Press
Binding: Hardcover
Format: Illustrated
Number Of Pages: 256
Release Date: 03-04-2018
Package Dimensions: 9.3 x 6.2 x 0.9 inches Languages: English
EAN: 9781633695573
