Product Description Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones. Review ''At last, here is a book that gives this underrated skill the respect it deserves.'' -- New York Times ''Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!'' -- Bob Gale, writer/producer, Back to the Future trilogy ''The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller.'' --Oregonian ''I'm in love. And if I didn't have a devoted husband, two kids, and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill . . . Fascinating.'' -- Rocky Mountain News ''Why We Buy is a funny and insightful book for people on both sides of the retail counter.'' --Michael Gould, CEO, Bloomingdale's About the Author PACO UNDERHILL is the founder and CEO of Envirosell, Inc., a New York-based behavioral research and consultancy firm. His clients include Microsoft, McDonald's, Adidas, and Estee Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City.
Why We Buy: The Science of Shopping, Updated and Revised Edition
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Author: Paco Underhill
Binding: Audio CD
ISBN: 9781441789402
Details:
Author: Paco Underhill
Brand: Blackstone Audiobooks
Edition: Unabridged (Updated and Revised)
Binding: Audio CD
Format: Audiobook
Number Of Pages: 10
Release Date: 01-06-2011
Package Dimensions: 5.8 x 5.4 x 1.5 inches Languages: English
EAN: 9781441789402
