Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.
Small Data: The Tiny Clues That Uncover Huge Trends
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Author: Lindstrom, Martin
Binding: Paperback
ISBN: 9781250118011
Details:
Author: Lindstrom, Martin
Brand: Picador USA
Edition: Reprint
Binding: Paperback
Format: Illustrated
Number Of Pages: 256
Release Date: 14-02-2017
Part Number: 44788958
Package Dimensions: 8.3 x 5.6 x 0.9 inches Languages: english
EAN: 9781250118011
