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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Author: Geoffrey A. Moore

Binding: Paperback

ISBN: 9780060517120

Details:

Author: Geoffrey A. Moore

Edition: Revised

Binding: Paperback

Format: Illustrated

Number Of Pages: 227

Release Date: 25-07-2006

Part Number: 0060517123_gdd_341

EAN: 9780060517120

Package Dimensions: 8.0 x 5.4 x 0.6 inches

Languages: English

Description:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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