“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: –Understand client requests from a business perspective –Build a strategic framework to inspire visual concepts –Increase your relevance in an evolving industry –Redesign your portfolio to showcase strategic thinking –Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Creative Strategy and the Business of Design
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Author: Davis, Douglas
Binding: Paperback
ISBN: 035313663758
Details:
Author: Davis, Douglas
Brand: HOW Books
Binding: Paperback
Number Of Pages: 208
Release Date: 14-06-2016
Part Number: 9781440341557
Package Dimensions: 8.9 x 6.0 x 0.6 inches Languages: English
EAN: 9781440341557
