Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
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Author: Liedtka, Jeanne
Binding: Hardcover
ISBN: 884177159354
Details:
Author: Liedtka, Jeanne
Brand: Columbia Business School Publishing
Binding: Hardcover
Number Of Pages: 227
Release Date: 28-06-2011
Part Number: 32883494
Package Dimensions: 8.8 x 8.6 x 1.0 inches Languages: English
EAN: 8588087777777
